Snapchat isn’t like any other social media platform, with its personalized messaging, real-time video, emojis and doodles, and quirky content. It requires a specific approach to advertising and a clear understanding of how the platform works in order to maximize its potential for your business.
Incorporate Snapchat into your marketing strategy for its unique audience of young people and users who have a strong preference for direct communication with brands they buy from. Its ad offerings include full-screen vertical Snap Ads that can be single image or videos up to 10 seconds long, Snapchat Story ads (a tile in the Discover section that can showcase 3-20 branded Snaps), Sponsored Lenses, and Commercial Snaps.
Snapping into Action: Choosing a Snapchat Marketing Agency
The Snapchat Marketing Agency you choose should have a track record of helping companies grow their brand presence and conversions on the platform. This includes working with Snapchat’s native tools such as filters, lenses, and filters, as well as developing targeted ad campaigns and partnering with relevant influencers to reach your target audience.
Depending on your marketing objectives, you may also require a Snapchat advertising agency that provides a holistic approach to campaign management and measurement. For example, some agencies help app brands build new audiences and encourage Snapchat user growth with full-funnel campaign strategies that drive awareness, engagement, and app installs. Others offer analytics and optimization tools to support a mobile-first strategy. Still, others specialize in influencer marketing and can help you find and work with the right Snapchat creators to drive engagement for your business.