Beauty in 2022



In the wake of the recession, consumers have been looking for meaning in the products they buy. The industry has responded with a focus on sustainability and authenticity. This has been reflected in the rise of clean beauty, as well as DIY cosmetics like at-home hair dye brands. This year has also seen an increase in the popularity of ‘backyard blonde,’ a trend that uses lemon to lighten the hair naturally, and beauty tools for at-home treatments. See Here

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Fragrance is one of the beauty categories to benefit from the intersection between wellness and beauty.  A recent WWD article found that customers are willing to spend on a product that will give them salon- or spa-level results at home. Moreover, this is one of the most rapidly growing beauty categories, largely due to an aspirational appeal that drives luxury brands.

A beauty look that rose to prominence this year was ‘yoga skin,’ a dewy glow similar to what you’d see on a yoga instructor. It is achieved using a mix of red blush, illuminating highlighters, and nude lips. It’s a perfect way to achieve that effortlessly beautiful, glowing look.

Another cult beauty product that has made its way into the bestseller list this year is Maison Francis Kurkdjian’s Baccarat Rouge 540, which has been described as an expensive perfume with notes of jasmine, saffron, and cedarwood fir resin. It’s no surprise that this is a best seller as it smells amazing.

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